Privacy policy

Information We Collect

The Morning Narrative collects information that helps us deliver a personalised and reliable reading experience. This includes data you provide directly, such as contact information submitted through forms, as well as usage data captured automatically when you browse the site. Examples include IP addresses, browser types, device identifiers, pages visited, and interaction patterns that help us understand how readers use our content. We may also collect optional demographic information if you choose to share it, allowing us to tailor features and improve the quality of our reporting and services.

How We Use Your Information

We use the information we collect to maintain, improve, and personalise The Morning Narrative’s services. Data helps us analyse readership trends, enhance the website’s usability, and ensure that articles and features are relevant to our audience. Contact details may be used to respond to enquiries or provide updates that you have opted into. We also rely on usage analytics to protect the site from misuse, monitor performance, and support editorial decision‑making that strengthens the value we provide to readers.

Data Protection & Security

We take data security seriously and apply appropriate technical and organisational measures to safeguard your information. This includes encryption where suitable, secure data storage practices, and ongoing monitoring to protect against unauthorised access, disclosure, or alteration. While no online platform can guarantee absolute security, The Morning Narrative is committed to maintaining a responsible and robust security posture. We regularly review our systems, update protections, and ensure that staff members with access to data understand their responsibilities under UK data protection laws.

Data Sharing & Third Parties

The Morning Narrative does not sell your personal information. We may share limited data with trusted third‑party providers who support essential website functions, such as analytics tools, hosting services, or email delivery platforms. These partners are contractually required to handle data securely and only for the purposes we specify. We may also share information when required by law, such as responding to lawful requests from regulatory authorities or protecting our rights, readers, and platform integrity.

Your Rights & Choices

As a user based in the United Kingdom or accessing our services from abroad, you have several rights under applicable data protection legislation. These include the right to access the data we hold about you, request corrections, object to certain forms of processing, or ask for your information to be deleted where appropriate. You may also withdraw consent for optional features at any time. We aim to respond promptly to all requests and provide clear guidance to help you exercise your rights easily and transparently.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to meet legal, regulatory, or operational requirements. Retention periods vary depending on the type of data and how it is used, but we strive to avoid keeping information longer than needed. Once retention periods expire, data is securely deleted or anonymised. Our retention approach is reviewed regularly to ensure compliance with UK data protection standards and responsible data management practices.